App Rebrand: Nitro PDF Pro for Windows

Windows
product

The team was tasked with rebranding Nitro PDF Pro for Windows, Nitro’s lead desktop PDF editing software, without changing any functionality or structure. The company had just completed a rebrand of their website and wanted to create a consistent experience throughout the user’s journey. The project started in Spring and was completed in Fall of the same year.

I was responsible for the UX design, working closely with Product and Engineering to accomplish the rebrand. This project was largely an exercise on detail, requiring the creation of 200+ new icon assets.

Project Objectives

  • Establish brand consistency across Nitro’s apps and platforms
  • Refresh app visuals without affecting functionality
  • Reverse engineer main screens and components of Nitro PDF Pro into Figma for fast and accurate design and development

Refreshing visuals

I took stock of the main screens in the application that captured all elements that needed updating. I recreated all these elements in Figma and began swapping out new colors and iconography. During this step in the process, I was building the Nitro PDF Pro for Windows Figma file as well as an iconography library simultaneously.

a side by side comparison of the ribbon in the old and new brand including new colors and iconsA screenshot of the icon library

Once I had settled on icons, I worked on placing them in their respective image sprite. Our application used image sprites to display icons, so I needed to create new image sprites to hand off to engineering. Between Product & Engineering and Design, we agreed that the rebrand should work in line with the existing app. Nitro PDF Pro for Windows was a complex application with years of historical code, and we needed to approach any changes with thorough consideration.

Example of icons placed in image sprite

Example of image sprites with icons placed inside

Figma Organization

Engineering provided an assets folder with all the images and icons that needed to be updated. In order to efficiently and methodically replace hundreds of desired assets, I organized my Figma file to match this folder structure. This allowed me to export numerous assets at once, which would be placed in the correct location and replace the outdated asset.

This decreased the amount of work and confusion in providing new assets to Engineering. They could replace the folder in the app and all links would remain.

Figma organization that reflects the folder structure

A screenshot of Figma frame labeling and organization

Upon exporting new assets from Figma, we ran into a small snag. Icons were appearing blurry in their exported image. After a quick meeting between design and engineering, we found a solution that required us to upscale the icons to 4x its size before exporting at 0.25x size. This resulted in crisp lines in our icon assets. I documented this process for future exporting.

Icon Exporting Guide

Documentation on how to export icons to ensure quality and crispness

Release

This project was a heavily meticulous task, but I was satisfied when all details were accounted for. Prior to this rebrand, the team was concerned with the user experience of purchasing the product online and then landing in an application that looks unlike the brand they were expecting. Once launched, we saw no issues due to rebrand changes and the user experience was more seamless visually.

Before
old Nitro PDF Pro for Windows UI
After
new Nitro PDF Pro for Windows UI